Now live on iOS
You know exactly what to do.
You just can't start.
You've known for days. Maybe weeks. But your brain won't let you begin. You're not lazy. You're not broken. Your brain is hitting one of six specific blockers — and each one has a different fix.
How it works
From stuck to started
in under 90 seconds
Most apps try to manage your tasks. This one diagnoses why you can't start the one in front of you — and removes what's in the way. In real time.
One text field. No setup, no categories, no system to learn. Just describe the thing you can't start.
The app pinpoints which of 6 blockers is in your way — in plain language, not clinical terms.
A single, specific thing to try — matched to what's in the way and your energy level. Paired with a dopamine reward your brain will actually respond to.
No streaks. No guilt if you don't tap it. Every session quietly builds a picture of how your brain works.
The 6 blockers
Each blocker has a different fix
Generic productivity advice fails because it treats all stuck moments the same. The blocker that stops you from starting matters more than the task itself.
Step 1 — Feel the cost
What is your ADHD tax costing you?
Executive dysfunction doesn't just cost time. It costs money. Enter three numbers and find out yours.
Adults with ADHD lose an average of 22 workdays per year to productivity loss when untreated. Your number below is calculated from your actual income. Source: WHO World Mental Health Survey
Consistent with published research estimating $8,900–$15,400 in annual productivity loss from ADHD. Individual results vary.
It gets smarter
The more you use it,
the more it knows you
Most tools treat every stuck moment the same. After enough sessions, The Initiation App starts recognizing the patterns in how your brain works — and the help gets sharper because of it.
"You hit fear of failure on 80% of work tasks — even small ones." Every session adds a data point without you having to track anything.
"The 'one sentence' trick works for you. The timer doesn't." The app stops suggesting what doesn't land and doubles down on what does.
"You've used the coffee shop reward 6 times — here's something new." ADHD brains habituate fast. The app rotates alternatives before they stop working.
Learn more
Understand what's actually happening
ADHD task initiation isn't a willpower problem. It's a neurological one. These pages explain the science behind why you get stuck — and what helps.
From stuck to started
No streaks. No shame. No productivity-bro energy. Just the specific thing that gets your brain moving — in under 90 seconds.
Download free on iOSFree: 1 session/day · Paid: $6.99/month · iOS only